E-Trade
 |
|
| Public company | |
| Traded as |
NASDAQ: ETFC S&P 500 Component |
| Industry | Financial Services |
| Founded | Palo Alto, California (1982) |
| Headquarters | Time-Life Building, New York City, United States |
|
Key people
|
Rodger Lawson (Executive Chairman) Karl Roessner (CEO) |
| Services | brokerage firm |
| Revenue |  US$1.941 billion (2016) |
| US$0.552 billion (2016) |
|
| Total assets | US$48.999 billion (2016) |
| Total equity | US$6.272 billion (2016) |
|
Number of employees
|
3,601 (2016) |
| Website | www |
E-Trade Financial Corporation (stylized as E*TRADE) is a financial services company headquartered in New York City. It is an online discount brokerage firm for self-directed investors. Investors can buy and sell such securities as stocks, bonds, options, mutual funds, and exchange-traded funds via electronic trading platforms or by phone. E-Trade Financial also provides banking services to retail investors, such as sweep deposits and savings products.
As of December 31, 2016, the company had 3.5 million brokerage accounts and a total margin receivables balance of $6.731 billion.
In 2016, the company processed 164,134 daily average revenue trades.
In 2016, 59% of net revenue was from interest income, 23% of net revenue was from and commissions for order execution, 14% was from fees for order flow and management services, and 4% was from other sources.
The company has 30 branches.
The company's primary offices are in Alpharetta, Georgia; Jersey City, New Jersey; Arlington, Virginia; Sandy, Utah; Menlo Park, California; and New York City.
In 1982, William A. Porter and Bernard A. Newcomb founded TradePlus in Palo Alto, California with $15,000 in capital. In 1991 Porter and Newcomb founded a new company, E-Trade Securities, Inc., with several hundred thousand dollars of startup capital from TradePlus. E*Trade offered its trading services via America Online and Compuserve. In 1994 its revenues neared $11 million, up from $850,000 in 1992.
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Wikipedia