The Dutch Ethical Policy (Ethische Politiek) was the official policy of colonial government of Indonesia during the four decades from 1901 until the Japanese occupation of 1942. In 1901, the Dutch Queen Wilhelmina announced that the Netherlands accepted an ethical responsibility for the welfare of their colonial subjects. This announcement was a sharp contrast with the former official doctrine that Indonesia was a wingewest (region for making profit). It also marked the start of modern development policy; whereas other colonial powers talked of a civilising mission, which mainly involved spreading their culture to colonised peoples.
The Dutch Ethical Policy emphasised improvement in material living conditions. The policy suffered, however, from serious underfunding, inflated expectations and lack of acceptance in the Dutch colonial establishment, and it had largely ceased to exist by the onset of the Great Depression in 1930.
In 1899, the liberal Dutch lawyer Conrad Theodor van Deventer published an essay in the Dutch journal De Gids which claimed that the Colonial Government had a moral responsibility to return the wealth that the Dutch had received from the East Indies to the indigenous population.
Journalist Pieter Brooshooft (1845-1921), wrote about the moral duty of the Dutch to provide more for the peoples of the Indies. With the support of socialists and concerned middle class Dutch, he campaigned against what he saw as the unjustness of the colonial surplus. He described the Indies indigenous peoples as "childlike" and in need of assistance, not oppression. Newspapers were one of the few mediums of Indies communication to the Dutch parliament, and as editor of the De Locomotief, the largest of the Dutch-language newspapers in the Indies, he published writing by Snouck Hurgronje on understanding Indonesians. Brooshooft sent reporters across the archipelago to report on local developments; they reported on the poverty, crop failure, famine and epidemics in 1900. Lawyers and politicians supportive of Brooshooft's campaigning had an audience with Queen Wilhelmina and argued that the Netherlands owed the peoples of the Indies a 'debt of honour'.