Dunder Mifflin Infinity
| "Dunder Mifflin Infinity" | |
|---|---|
| The Office episode | |
| Episode no. | Season 4 Episode 3/4 |
| Directed by | Craig Zisk |
| Written by | Michael Schur |
| Production code | 403/404 |
| Original air date | October 4, 2007 |
| Running time | 42 minutes |
| Guest appearance(s) | |
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"Dunder Mifflin Infinity" is the third and fourth episode of the fourth season of the American comedy television series The Office, and the show's fifty-sixth and fifty-seventh episode overall. The episode was written by Michael Schur, who also acts in the show, and directed by Craig Zisk. It first aired in the United States on October 4, 2007 on NBC.
In this episode, Ryan returns to his old office and reveals his plan to bring technology to Dunder Mifflin. Michael and Dwight try to prove that the personal touch is better than technology. Meanwhile, Jim and Pam reveal their relationship to the rest of the office, Kelly attempts to reunite with Ryan, and Dwight and Angela's relationship continues to plummet.
Ryan Howard (B. J. Novak) returns to the Scranton, Pennsylvania branch of Dunder Mifflin for the first time since his promotion to the corporate headquarters. Although he sports a much more urbane look and attitude, he garners little respect from his former peers. Ryan introduces "Dunder Mifflin Infinity," his initiative to revitalize the company with new technology. Michael Scott (Steve Carell) is initially excited about the prospect of getting a BlackBerry, but is warned by Creed Bratton (Creed Bratton) that the program is a ploy to get rid of older workers. Creed dyes his hair black with printer ink in an attempt to convince everyone that he is much younger. Michael holds a conference room meeting on the subject of ageism. To show that personal interaction is more effective than new technology, Michael and Dwight Schrute (Rainn Wilson) decide to go out and win back the clients they lost in the past year with gift baskets. Each manager they encounter refuses to consider returning to Dunder Mifflin unless the company improves its technology, such as Dunder Mifflin's website. While driving back to the office, Michael misinterprets his rental car's GPS map system's directions and drives into Lake Scranton. He takes this as further proof that new technology is useless because it tried to kill him. After the lake incident, he and Dwight walk back to one of the former clients to awkwardly get back their gift basket, causing a scene.
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