Dulux
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| Product type | Paint |
|---|---|
| Owner | AkzoNobel |
| Country | United Kingdom |
| Introduced | April 29, 2000 |
| Previous owners | Imperial Chemical Industries |
| Tagline | Let's colour |
| Website | www |
Dulux is an internationally available brand of architectural paint. It is produced by AkzoNobel (formerly Imperial Chemical Industries) although the US markets are now served by PPG. The brand name Dulux has been used by both ICI and DuPont since 1931 and was one of the first alkyd-based paints.
In the early days of its existence, decorators and their suppliers were the main customers for Dulux, with Say Dulux to your decorator used as an advertising slogan in the 1950s. By 1953, Dulux was available in the retail market and ten years later the famous Old English Sheepdog was used in advertisements, to the point where "Dulux dog" has become a common nickname for the breed.
The name Dulux is derived from the words DuPont and Luxury.
In 2010, alongside Dulux Valentine, Coral and Marshall, Dulux launched the 'Let's Colour Project', a global marketing campaign featuring the painting of public spaces with bright colours.
The Old English Sheepdog is the brand mascot for Dulux paint. The dog was first introduced in advertising campaigns in 1961. Since then they have been a constant and highly popular feature of Dulux television and print adverts wherever the paint is sold. So much so, that many people in those markets refer to the breed as a 'Dulux dog' rather than a Sheepdog.
Over the years, different dogs have appeared in the adverts. However, they all look very similar, due to the carefully managed selection process carried out by ICI's advertising agency. The first Dulux dog was Shepton Daphnis Horsa, pet name Dash, who held the role for eight years, owned by Eva Sharp in Tottenham. His successor, Fernville Lord Digby, was the most famous Dulux dog and also made his owner, Cynthia & Norman Harrison, famous. When filming advertisements, Digby was treated like a star, being driven to the studio in a chauffeur driven car. Barbara Woodhouse was employed to train Digby and his three stunt doubles, who were used whenever specific tricks or actions needed to be filmed. Digby's popularity led him to play the title role in the 1973 British comedy film Digby, the Biggest Dog in the World.
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Wikipedia