Duchy Originals from Waitrose
| Product type | Organic produce |
|---|---|
| Owner | Waitrose |
| Country | United Kingdom |
| Introduced | 2015 |
| Markets | Grocery |
| Previous owners | Duchy Originals |
| Tagline | Good Food, Good Farming, Good Causes |
| Website | Waitrose Duchy Organic |
Waitrose Duchy Organic (formerly Duchy Originals from Waitrose and earlier simply Duchy Originals) is a brand of organic food sold mainly in Waitrose stores in the United Kingdom, Ocado and small independent stores. The brand is a partnership between Waitrose and the Duchy Originals company, a company set up by Charles, Prince of Wales in 1990 and named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales.
The first product of the Duchy Originals brand, oaten biscuits, were grown on the Prince of Wales Highgrove House estate. During the 1990s Duchy Originals products were mostly stocked in farm shops and independent delicatessens. Expansion during the 2000s saw a selected range of Duchy Originals products becoming widely available in most major UK supermarkets. However, Waitrose was the brand's largest customer and in September 2009 it was announced that Duchy Originals had agreed an exclusive deal with the supermarket. From August 2010 products were relaunched under the Duchy Originals from Waitrose brand and the then range of around 200 lines has been expanded to over 300. Since then Waitrose has the exclusive licence to originate, manufacture, distribute and sell Duchy products within the UK through its stores as well as via third parties. The tradition of donating royalties to charity has continued and the Prince of Wales has continued his involvement with the brand. By 2013 the brand was selling in 30 countries including Australia and Japan. In the summer of 2015 the brand name was changed to Waitrose Duchy Organic.
The company Duchy Originals originated the Duchy Originals brand in 1990 as a premium organic food and drink brand. It also created two other brands, Duchy Selections and Duchy Collections. Duchy Selections was a range of premium free-range (but not organic) pork and fish products and mineral waters, and Duchy Collections was a range of high quality non food products. The Duchy Originals company has never sold the goods that carry the brand names, and other than the short-lived Duchy Originals Food company venture it has not manufactured them. Instead Duchy branded products have been sold and manufactured by a number of different retail companies, all of whom have paid royalties to the Duchy Originals Company.
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