Dubai Media Incorporated
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| Type | Television, Radio, Print & Online Media |
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| Country | United Arab Emirates |
| Availability | Middle East and North Africa |
| Slogan | DMI is a pioneering media organization focused on innovation, quality and working in line with the strategic objectives of the Government of Dubai. |
| Owner | Dubai |
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Key people
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Chairman, Maktoum bin Mohammed bin Rashid Al Maktoum Ahmad Abdalla Al Shaikh, Board Member and Managing Director |
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Former names
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Dubai Department of Media |
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Official website
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Consumer Website Governmental Website |
Dubai Media Incorporated (DMI) is the official media organization of the government of Dubai. It was established in 2003 as a government-owned company comprising a number of print, radio and TV channels under its umbrella including: Dubai TV, Al Bayan, Sama Dubai TV, Dubai One, Dubai Sports, Dubai Racing, Noor Dubai Radio & Noor Dubai TV, Dubai FM, Emarat Al Youm, Emirates 24/7, Tawseel and Masar Printing Press. Now renamed to DCN i.e. Dubai Channels Network in 2015.The chairman of the board of directors of DMI, Maktoum bin Mohammed bin Rashid Al Maktoum, is also the deputy ruler of Dubai.
Before DMI was established, the government-owned media outlets were a part of the Dubai Department of Media. These included a number of TV channels which were launched and closed over many years prior to the establishment of DMI. These included Dubai TV, Dubai 33, Dubai Business Channel, Al Bayan Newspaper, Dubai 92 and Dubai FM.
After the establishment of Arab Media Group (AMG) in 2005, which is a part of TECOM Investments, the technology and media holdings management arm of Dubai Holding, all of the radio stations and newspapers were transferred under AMG, leaving DMI with only four TV channels (Dubai TV, Sama Dubai, Dubai One and Dubai Sports) and began, essentially, privatizing the media outlets of Dubai.
Soon after DMI was established, and with a renewed concentration on television, the organization began relaunching the TV channels as part of a new strategy to target wider audiences, to compete on a pan-Arab level like MBC Group and to compliment the ongoing developments of Dubai as a global tourism and investment hub. This included relaunching Dubai TV as a general entertainment and news channel targeting the Arab world, the launch of Sama Dubai as local news and entertainment channel targeting Emirati and Gulf nationals. DMI also replaced the dated Channel 33 and relaunched it as Dubai One, with subtitled Western content targeting Arabs and expatriates living in Dubai and around the Arab world.
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