Drinking culture refers to the customs and practices associated with the consumption of alcoholic beverages. Although alcoholic beverages and social attitudes toward drinking vary around the world, nearly every civilization has independently discovered the processes of brewing beer, fermenting wine and distilling spirits.
Alcohol and its effects have been present in societies throughout history. Drinking is documented in the Hebrew and Christian Bibles, in the Qur'an, in art history, in Greek and Roman literature as old as Homer and in Confucius’s Analects.
"Social drinking", also commonly referred to as "responsible drinking", refers to casual drinking of alcoholic beverages in a social setting without an intent to become intoxicated. In Western cultures, good news is often celebrated by a group of people having a few alcoholic drinks. For example, alcoholic drinks may be served to "wet the baby's head" in the celebration of a birth. Buying someone an alcoholic drink is often considered a gesture of goodwill. It may be an expression of gratitude, or it may mark the resolution of a dispute.
For the purposes of buying rounds of alcoholic drinks in English public houses, William Greaves, a retired London journalist, devised a set of etiquette guidelines as a Saturday morning essay in the defunct Today newspaper. Known as Greaves' Rules, the guidelines were based upon his long experience of pubs and rounds. The rules were later re-commissioned by the Daily Telegraph and published in that newspaper on November 20, 1993. Copies of the rules soon appeared in many bars throughout the United Kingdom.