Drench

Drench is a brand of bottled spring water owned by Britvic. Drench is one of a range of water brands from Britvic, which includes Pennine Spring and Fruit Shoot H20.

The spring water in Drench is filtered through sandstone for up to 50 years and then bottled at source from a spring within the Yorkshire hills. However, packaging for the "Juicy Drench" range of juice drinks, launched in February 2009, states the water for this product comes from a spring in Norfolk.

The bottles come in 440ml, 500ml, 750ml, 1.5 litres and 2 litre sizes. They are stocked in all major Supermarkets such as Tesco, Asda, Morrisons, The Co-operative Food and Waitrose who all stock their stores with it.

Drench launched a television advertisement campaign with the puppet character Brains from Thunderbirds dancing to "Rhythm Is a Dancer" by Snap!. The advert depicts Brains dancing, he then takes a sip of Drench and dances better than before. The slogan "Brains perform best when they're hydrated" appears on screen followed by a picture of a Drench water bottle and "Your Brain's 75% water". The advert was created using computer-generated imagery, and wires to control the puppet. Although the wires are mostly edited out of the images, they are visible at some points. Drench have more recently launched a second advertisement featuring Brains following on from the first. It features the last few seconds of the original advertisement and then Brains proceeds to fall over his prop, a broom. The slogan "Dehydrated Brains don't perform well" appears on screen and is followed by a picture of a Drench water bottle and "Your Brain's 75% water...staydrenched.co.uk"

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