Dr. Carl Marci
| Dr. Carl D. Marci | |
|---|---|
 |
|
| Born | April 26, 1969 |
| Education |
B.A. Columbia University |
| Occupation | neutroscientist |
| Website | Innerscoperesearch.com |
B.A. Columbia University
M.A. Oxford University
Carl D. Marci (born April 26, 1969), a neuroscientist working on social and consumer neuroscience, is the Chief Neuroscientist for Nielsen Consumer Research.
Marci received his B.A. in psychology at Columbia University, M.A. in psychology and philosophy at Oxford University as a Rhodes Scholar, and then completed his M.D. at Harvard Medical School. He had further training in biometrics and the neuroscience of emotion through two National Institute of Health fellowships.
His early work focused on physiologic concordance or synchrony between patients and doctors as an indicator of empathy. One study, published in the Journal of Nervous and Mental Disease found a relationship between high levels of physiologic concordance and empathy in a clinical population.
Marci co-founded Innerscope Research in 2006. From 2008 to 2013, he served as CEO. The firm is a provider of consumer based neuroscience using biometrics, and other technologies for measuring non-conscious processes related to media and marketing. His work there on researching the emotions of Super Bowl advertising have been features nationally on Good Morning America, CNN, and MSNBC.
After that, he became Chief Neuroscientist for Nielsen Consumer Research.
Marci is also the Chairperson of the Board of Advisors and a member of the Executive Committee for the Endowment for the Advancement of Psychotherapy in the Department of Psychiatry at Massachusetts General Hospital.
Marci has presented at conferences sponsored by the Advertising Research Foundation, Association of National Advertisers, the Cable & Telecommunications Association for Marketing, the World Advertising Research Conference, ESOMAR, and the Festival of Media Global Event. He has published articles in peer-reviewed science journals, and was a guest editor of Media Magazine and the International Journal of Advertising Special Issue on Advertising and the Brain. Marci is a member of the Aspen Global Leadership Network and a 2014 Henry Crown Fellow.
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