Downy
 |
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| Owner | Procter & Gamble |
|---|---|
| Country | United States |
| Introduced | 1960 |
| Related brands | Lenor (Europe, Russia and Japan) |
| Markets | Worldwide |
| Website | http://downy.com/ |
Downy is a brand name of fabric softener produced by Procter & Gamble and sold in the United States. It entered the U.S. test market in August 1960 and went nationwide in December 1961. It was also sold in the Philippines, Malaysia, Indonesia, Singapore, Thailand, Vietnam, South Korea, Egypt, Kenya and Latin America.
Lenor is a brand name of fabric softener and dryer sheets, also produced by Procter & Gamble, sold in Europe, Russia, China and Japan. Plans to rebrand Lenor as Downy in the UK were dropped in 2002.
Amy Sedaris has been used to promote Downy/Lenor Unstoppables range in both United States and the UK. The commercials were filmed by Grey Advertising.
The Downy product line contains the following:
The Downy brand was released in Mexico in 1990. Variants include:
Lenor is available in Europe in various colours and fragrances:
Southeast Asia's Downy product line contains the following:
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