Dorle Soria
| Dorle Soria | |
|---|---|
| Born |
14 December 1900 New York, New York |
| Died | 7 July 2002 (aged 101) New York, New York |
| Alma mater | Columbia University |
| Occupation |
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| Organization |
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Dorle Jarmel Soria (December 14, 1900 – July 7, 2002) was a publicist, producer of classical music recordings, and journalist. With her husband Dario Soria, she co-founded Cetra-Soria Records and Angel Records.
A graduate of Columbia University, she worked as a journalist before the concert manager Arthur Judson hired her to manage publicity for his company (which later became the talent management company Columbia Artists Management). She was press manager and publicist of the New York Philharmonic which Judson managed. She played a significant role in establishing the stature of Arturo Toscanini, then the music director, during the orchestra's 1930 European tour. She promoted events such as Leonard Bernstein's 1943 Philharmonic debut and the orchestra's 1951 European tour. In 1942, she married Dario Soria, who had emigrated to the United States from Italy several years earlier.
In 1946, as part of her efforts at promotion at Columbia Artist Management, she co-founded with Nelson Lansdale Artist Life, a magazine intended for managers and other heads of music organizations and agencies. Columbia's board of directors put an end to Artist Life in the fall of 1949, citing 6,000 readers but a deficit of between $6,000 and $7,000. When Boris Morros asked her opinion on which instrumentalist to include in his forthcoming film Carnegie Hall, Soria suggested the cellist Gregor Piatigorsky, not realizing that Morros had been one of Piatigorsky's teachers.
In 1948, Dario Soria established the Cetra-Soria label to press and distribute opera recordings from the Italian Cetra label in the United States. Taking advantage of what was available in Italy, the label distributed rarely performed operas in America for the first time. At Soria's insistence, Cetra-Soria releases included both complete Italian librettos and English translations, setting the standard to which fans of recorded opera are now accustomed.
In 1953, the Sorias launched Angel Records, producing and distributing acclaimed classical recordings for EMI, its corporate parent. During her time with Angel records, Dorle Soria used her promotional skills to spotlight their roster of artists. She produced opera balls highlighting Maria Callas at her Lyric Opera of Chicago and Metropolitan Opera debuts. The high quality of the series was noted, with one critic later describing it as "a classy product all the way."
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