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Donruss

Donruss
Private
Industry Collectibles
Fate Acquired by Panini Group in 2009, becoming Panini America
Founded 1954
Headquarters Irving, Texas, United States
Area served
Worldwide
Key people
Mark Warsop (CEO)
Products Trading Cards
Number of employees
50+
Website www.donruss.com

Donruss was a manufacturer of sports cards founded in 1954 and acquired by the Panini Group in 2009. The company started in the 1950s, producing confectionery, evolved into Donruss and started producing trading cards. During the 1960s and 1970s Donruss produced entertainment-themed trading cards. Its first sports theme cards were produced in 1965, when it created a series of racing cards sponsored by Hot Rod Magazine.

Its next series of sports products came in 1981, when it produced baseball and golf trading cards. It was one of three manufacturers to produce baseball cards from 1981 to 1987, along with Fleer and Topps; until Score entered the market in 1988, and Upper Deck in 1989. Since entering the trading card market, it has produced a variety of sports trading cards, including baseball, basketball, boxing, football, golf, hockey, racing and tennis; and has acquired a number of brand names.

Donruss produced baseball cards from 1981 to 1998, when then parent company Pinnacle Brands filed for bankruptcy. Baseball card production resumed in 2001, when then parent company Playoff Corporation acquired the rights to produce baseball cards. From 2007 to 2009, Donruss has released baseball card products featuring players that are no longer under MLB contract after MLB decided to limit licensing options in 2005.

Donald and Russell Weiner founded the original Donruss company in 1954. At first, they were the owners of the Thomas Weiner Company located in Memphis, Tennessee. They manufactured hard candy, suckers and Super Bubble gum. Combining their first names, Don and Russ, they renamed their company Donruss and continued to produce candy and gum. Donruss produced several entertainment-themed trading cards, from such television shows as The Addams Family, Voyage to the Bottom of the Sea, The Monkees and The Flying Nun from 1961 until 1969.


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