Donnay Sports

Donnay Sports is a sporting goods brand owned by the British retailer Sports Direct International. The company was founded in 1913 by Emile Donnay and was based in Couvin, Belgium. Donnay manufactured wooden tennis rackets from 1934, and by the 1970s was the largest manufacturer of tennis rackets in the world. However, the company failed to adapt to the new market for graphite rackets, and entered administration in 1988. After a succession of owners, the brand was eventually sold to Sports Direct, who continue to license the use of the brand worldwide.

Donnay rackets were used professionally in Europe by Björn Borg from 1975 until his retirement in 1983. Other professionals included Andre Agassi, Rod Laver and Greg Rusedski.

The company was founded in 1913 by Emile Donnay (1885 - 1972) as a wooden tool handle manufacturing co-operative with six employees. Emile Donnay had little education and a modest background. The company began to diversify into other wooden products, including a bow for archers, which continues to be reflected in the Donnay bow-shaped logo. In 1924 Donnay built premises in Couvin.

The company manufactured its first tennis rackets in 1934. In the early 1950s the company won a valuable contract to produce tennis rackets for Wilson.

By 1969 Donnay was the world's largest manufacturer of tennis rackets. By the early 1970s, Donnay was producing 2 million rackets a year, 1.3 million of which were shipped to Wilson for distribution. Production suffered in 1973, when Wilson relocated its tennis racket production to Taiwan.

In 1981 Donnay produced 1.8 million rackets, almost all made from ash. The company failed to adapt to the changing market for the new lightweight graphite rackets. The company produced only 3,000 graphite rackets in 1980, instead concentrating on wood and aluminium rackets. The company continued to manufacture wooden rackets until 1984, by which time they were obsolete.

Buoyed by the success of signing up Björn Borg as a Donnay user, the company employed 600 people and manufactured around 1.5 million tennis rackets a year. In 1981 Donnay reported a turnover of 2.1 billion Belgian francs. Donnay's fortunes began to fade when Borg retired in 1983. Its success had been too closely aligned with Borg's success, and the company lost money for four years before entering administration in 1988 after amassing debts of $35 million. The company had apparently lacked the negotiation skills to attract another player of Borg's standing as a figurehead.

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