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Online shaming is a form of Internet vigilantism in which targets are publicly humiliated using technology like social and new media. Proponents of shaming see it as a form of online participation that allows hacktivists and cyber-dissidents to right injustices. Critics see it as a tool that encourages online mobs to destroy the reputation and careers of people or organizations who made perceived slights.

Online shaming frequently involves the publication of private information on the Internet (called doxing), which can frequently lead to hate messages and death threats being used to intimidate that person. The ethics of public humiliation has been a source of debate over privacy and ethics.

The social networking tools of the Internet have been used as a tool to easily and widely publicize instances of perceived anti-social behavior.

David Furlow, chairman of the Media, Privacy and Defamation Committee of the American Bar Association, has identified the potential privacy concerns raised by websites facilitating the distribution of information that is not part of the public record (documents filed with a government agency), and has said that such websites "just [give] a forum to people whose statements may not reflect truth."

After some controversial incidents of public shaming, the popular link-sharing and discussion website Reddit introduced a strict rule against the publication of non-public personally-identifying information via the site (colloquially known on Reddit and elsewhere as "doxing"). Those who break the rule are subject to a site-wide ban, and their posts and even entire communities may be removed for breaking the rule.


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