Don Sherwood (disc jockey)

Don Sherwood (September 7, 1925 – November 6, 1983) was an American radio personality. He was a San Francisco, California, disc jockey during the 1950s and 1960s. Billed as "The World's Greatest Disc Jockey," Sherwood spent most of his career hosting a 6-9 a.m. weekday program on KSFO in San Francisco (560 kHz, 5000 watts), which was then owned by the singing cowboy actor Gene Autry.

Born Daniel Sherwood Cohelan in San Francisco, Sherwood served briefly in the Canadian Armoured Corps (lying about his real age — 16), then enrolled in a radio class at Samuel Gompers School. He then joined the Merchant Marine. When he returned to San Francisco in 1944, his deep, resonant voice led to a job as announcer at KFRC, when Sherwood was only 19 years old. The job ended; and Sherwood was unemployed until he was hired by KQW, which was renamed KCBS in 1949, serving as an announcer and playing recordings. After being fired by KCBS on May 29, 1949, Sherwood worked at KROW in Oakland, California. Then, in 1953, he was hired by KSFO and remained there for three years. In 1956, he worked at KYA, then returned to KSFO the following year. He remained primarily at KSFO until 1969.

At KSFO, Sherwood did more than play recordings on his broadcasts; he made fun of the commercials, used sound effects (with the help of a talented engineer named Charlie Smith), occasionally imitated popular singers, and presented a number of regular comic features including "Just Plain Rosita," in which he pretended to translate the story of a Spanish language radio soap opera (actually dialog from a Spanish-language instructional record). He also was the star of a long-running spoof on super heroes called "Super Frog," which relied on music and sound effects. He had a number of sidekicks over the years, including newsman Aaron Edwards (who later was a television news reporter) and fellow disc jockey Carter B. Smith (later heard on KNBR).

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