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Don Norman

Don Norman
Donald Norman at AWF05.jpg
Norman in 2005
Born Donald Arthur Norman
(1935-12-25) December 25, 1935 (age 81)
Residence United States
Nationality American
Fields Cognitive science
Usability engineering
Institutions Northwestern University
University of California, San Diego
Nielsen Norman Group
Korea Advanced Institute of Science and Technology
Alma mater MIT
University of Pennsylvania
Thesis Sensory Thresholds And Response Biases In Detection Experiments, A Theoretical And Experimental Analysis (1962)
Doctoral advisor R. Duncan Luce
Known for The Design of Everyday Things
Cognitive ergonomics
User-centered design
Website
jnd.org

Donald Arthur "Don" Norman (born December 25, 1935) is the director of The Design Lab at University of California, San Diego.

He is best known for his books on design, especially The Design of Everyday Things. He is widely regarded for his expertise in the fields of design, usability engineering, and cognitive science. He is also a co-founder and consultant with the Nielsen Norman Group.

Much of Norman's work involves the advocacy of user-centered design. His books all have the underlying purpose of furthering the field of design, from doors to computers. Norman has taken a controversial stance in saying that the design research community has had little impact in the innovation of products, and that while academics can help in refining existing products, it is technologists that accomplish the breakthroughs.

Norman had been splitting his time between co-directing the dual-degree MBA and Engineering program at Northwestern University and consulting with the Nielsen Norman Group. Norman announced that he would no longer teach full-time after the 2009–2010 academic year.

Norman is an active Distinguished Visiting Professor at the Korea Advanced Institute of Science & Technology (KAIST), where he spends two months a year teaching. He also holds the title of Professor Emeritus of Cognitive Science at the University of California, San Diego.

He is on numerous educational, private, and public sector advisory boards, including the editorial board of Encyclopædia Britannica.


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