Don't Sell Out

"Don't Sell Out"
Promotional single by Tinie Tempah featuring Candice Pillay
from the album Demonstration
Released	25 September 2013
Format	Digital download
Recorded	2013; R1 Studios (London)
Genre	British hip hop trap Bollywood
Length	3:12
Label	Parlophone Disturbing London
Songwriter(s)	Patrick Okogwu Ryan Nile Sutherland Andrew Stewart-Jones Candice Pillay Dwayne Abernathy Vaali S. S. Thaman
Producer(s)	Balistiq
Demonstration track listing
16 tracks  "Someday (Place in the Sun)" "Trampoline" "Don't Sell Out" "It's OK" "Mosh Pit" "Looking Down the Barrel" "Children of the Sun" "Witch Doctor" "Shape" "Lover Not a Fighter" "A Heart Can Save the World" "Tears Run Dry" "Lost Ones" "Heroes" "5 Minutes" iTunes bonus track "Do Till I"

"Don't Sell Out" is a song by English rapper Tinie Tempah, featuring additional vocals from South African singer/rapper Candice Pillay and production from Balistiq. It was released on 25 September 2013 as a promotional single from Tempah's second studio album Demonstration (2013). It entered the UK Singles Chart at number 70.

"Don't Sell Out" was written by Tinie after hearing "Kalasala Kalasala" by Vaali and S. S. Thaman and thinking the words sounded like 'don't sell out'. Balistiq sampled the song and sent the track to Tinie, who used this as a basis for the song. He decided to create a song poking fun at the term "selling out", due to how frequently and foolishly it is used. The song was released on 25 September 2013 as an instant download when you pre-ordered Demonstration, and managed to enter the UK Singles Chart at number 70.

A live video for the song was shot during a soundcheck at the O₂ Arena and was uploaded to O₂'s YouTube channel on 16 September 2013. It lasts a total length of 3 minutes and 39 seconds. The promotional video was shot in collaboration with Dockers and Complex and premiered on 8 October 2013 at a total length of 3 minutes and 11 seconds.

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