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Don't Flop

Don't Flop
Industry Battle rap
Founded 2008
Founders

Rowan "Eurgh" Faife

Freddie "Cruger" Scott-Miller
Headquarters United Kingdom
Website DontFlop.com

Rowan "Eurgh" Faife

Don't Flop Entertainment is the largest rap battle league based in the United Kingdom. It was founded by longtime friends Eurgh (Rowan Faife) and Cruger (Freddie Scott-Miller) in 2008. Since then, notable performers include Oshea, Sensa,Lunar C, Rizzle (of Rizzle Kicks), Tony D (of Poisonous Poets), Blizzard, Mercury Music Prize nominee Soweto Kinch,Mark Grist and Afghan Dan. Several rappers from Don't Flop have also made appearances in the Canadian rap battle league King of the Dot, as well as youth and music broadcaster SB.TV. American rappers Illmaculate and Soul Khan have also made appearances on Don't Flop, both as rappers and judges. Don't Flop events feature all elements of hip hop culture, including cappella emcee battles, freestyle battles (sometimes over beats), grime clashes, DJ sets, live performances by hip-hop/rap artists and more recently at the 'BLAM' events there has been live art and breakdancing.

Don't Flop battles are usually three rounds, with each round being 60 to 90 seconds, although significant main event battles will sometimes have 3 minute rounds, there have also been instances of unlimited rounds. A coin flip typically decides who goes first, and the emcees alternate after each round. Sometimes however, the battlers will decide between themselves off camera who will go first, and in a championship match, the Champion will decide who goes first. A panel of 3-5 judges then decide the winner (there have been instances of a 7 judge format in title matches). Up until recently, an overtime round would settle a draw. However, this has now been removed from most leagues and a winner has to be decided after the 3 standard rounds.

Don't Flop events are often divided across England. Mancunian rapper Chronicle organised Don't Flop North events To The Test 1 to 9, with Don't Flop co-founder, and London/Norwich based promoter and battle rapper Eurgh stepping in to organise the tenth event. A London rap battle event entitled "Blood in the Water" was thrown every year from 2009 to 2011. Emcees from other rap battle leagues such as Grindtime, King of the Dot, and Basementality Battles came to the UK to battle other opponents. Don't Flop held its first USA vs Canada battle in 2011 with Jonny Storm vs Charron. Today, there are a minimum of 2 events each month and are held all over the country.


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