Dollar Cravings

Dollar Cravings (or $1 Dollar Cravings) is the value menu of American fast-food restaurant Taco Bell. Dollar Cravings was launched August 18, 2014 in reaction to the new McDonald's and Wendy's value/dollar menus. The current menu contains 11 food items. Dollar Cravings replaced Taco Bell's previous value menu Why Pay More. A Taco Bell spokesperson said few of the food items from the Why Pay More menu will remain in Dollar Cravings.

In March 10, 2016, Taco Bell introduced a breakfast value menu.

On 26 December 2012, fast food culture site Brand Eating reported Taco Bell planned to replace their value menu Why Pay More with Dollar Cravings.Brand Eating speculated Dollar Cravings was "probably a response to rising food and labor costs." The value menu was tested in select locations in southern California, Kansas City, and Sacramento.

The pricing of the Dollar Cravings food items was largely determined by the competition from other fast-food restaurants like McDonald's and Wendy's. Magazine Time pointed out the increase in price from 99¢ to a dollar. Television channel CNBC also noted the price increased from the previous value menu Why Pay More which had a three-tiered menu offering food items from 79, 89, or 99 cents.

The menu was divided based on five food cravings: "Beefy", "Cheesy", "Crunchy", "Spicy", and "Sweet".

Food items on the Dollar Cravings menu include:

On August 15, 2014, the new menu was advertised via the mobile application SnapChat with the target demographic being millennials.

On August 26, 2014, Taco Bell announced the new contest "Everlasting Dollars" in which 11 participants in 11 American cities could win a lifetime of Taco Bell food. However, The Consumerist points out the fine print:

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