Do It to It

"Do It to It"

Single by Cherish featuring Sean Paul of YoungBloodZ

from the album Unappreciated

Released

March 21, 2006

Format

Recorded

2005–06

Genre

Crunk&B

Length

3:47

Label

Writer(s)

Sean Paul Joseph
Farrah King
Neosha King
Rodney Richard
John Williams

Producer(s)

Don Vito

Cherish singles chronology

"Miss P."
(2003)

"Do It to It"
(2006)

"Unappreciated"
(2006)

Alternative cover
Digital release cover

"Do It to It" is the lead single from girl group Cherish's album Unappreciated. "Do It to It" features rap/hip hop artist Sean P from YoungBloodZ (not to be confused with Sean Paul, the reggae/dancehall artist, or Sean Price, the late rapper). The song peaked at number 12 on the Billboard Hot 100 in its fifteenth week of release. It also reached number 15 on the Billboard Hot Digital Songs chart and number 8 on the Hot 100 Airplay chart. It had strong video play on BET and reached number 2 on 106 & Park. The song played for the limit of 65 days on the countdown and was eventually retired. It was the only video to be retired that year that did not reach number one.

The song moves at a tempo of 74 beats per minute in the key of G major.

"Do It to It" debuted at number 86 on US Billboard Hot 100 for the week of May 20, 2006. It peaked at number 12 for the week of September 2, 2006. It stayed on the chart for twenty-one weeks.

The video begins with the girls' father forbidding them to party, have boys over or stay up late while their parents are out of town. After he leaves, Farrah turns to the camera and says: "Y'all know it's on, right?". The girls then begin a dance routine in front of a silver background spliced with a wild party being hosted at their house. The next day, the parents return to find the party mess and a boy wandering around the house, leaving the girls sighing at being caught.

The video was shot in Atlanta, Georgia and was directed by Benny Boom. J-Nicks, Jazze Pha, & D-Roc of the Ying Yang Twins made cameo appearances.

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Wikipedia