Disturbing Tha Peace
| Disturbing tha Peace | |
|---|---|
 |
|
| Parent company | Def Jam South |
| Founded | 2000 |
| Founder |
Ludacris Chaka Zulu Jeff Dixon |
| Distributor(s) |
Def Jam Recordings (In the US) Mercury Records (Outside the US) |
| Genre | Hip hop, R&B |
| Country of origin | United States |
| Location | Atlanta, Georgia |
| Official website | DTPRecords.com |
Disturbing tha Peace (DTP) is an American record label founded by Christopher "Ludacris" Bridges, his manager Chaka Zulu and Zulu's brother Jeff Dixon. Today it operates as a subsidiary of Def Jam, a division of Universal Music Group.
Disturbing tha Peace was founded in 2000 by Christopher "Ludacris" Bridges, manager Chaka Zulu, and Zulu's brother Jeff Dixon. The record label started as an independent label and was created to serve as an outlet for musicians hailing from the “Dirty South” especially for Ludacris who at the time failed to get a major label record deal. Incorporating all aspects of A&R Guidance, Marketing/Publicity, Promotions, Creative Sponsorship Opportunities, Touring and Performance set-up, and Long-term Artist Development.
That same year the label released Ludacris' independent album Incognegro which it sold more than 50,000 copies that Ludacris sold himself out of the trunk of his car. Also that same year the Atlanta-based rapper caught his big break when he signed to The Island Def Jam Music Group's newly established Southern rap subsidiary, Def Jam South, and became the label's flagship Dirty South artist. In late 2000 Def Jam repackaged his underground album Incognegro as Back for the First Time, adding a few new songs: a UGK collaboration ("Stick 'Em Up"), a Neptunes production ("Southern Hospitality"), and a remix of his previously released song with Timbaland (retitled "Phat Rabbit"). The album's lead single, "What's Your Fantasy" became a major hit nationally, peaking at number 21 on the Hot 100, and the follow-up single, "Southern Hospitality", was similarly popular, charting at number 23. This pair of hits helped drive sales of Back for the First Time, which climbed all the way to number four on the Billboard 200, since its release, it has been certified triple platinum with over 3 million copies sold.
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