Dissolvable tobacco

Dissolvable tobacco is a tobacco product. Unlike ordinary chewing tobacco, it dissolves in the mouth. Major tobacco manufacturers that sell dissolvable tobacco products include R. J. Reynolds Tobacco Company (Camel-branded "Orbs," "Strips," and "Sticks," 2009) and Star Scientific ("Ariva," 2001 and "Stonewall," 2003). The move of the major players into the smokeless tobacco market is attributed to smoke-free laws in the United States. Research into health effects of this and other new tobacco products was among the reasons of the establishment of the Tobacco Products Scientific Advisory Committee of the Food and Drug Administration in 2009.

Camel Dissolvables is a new line of products manufactured by R.J. Reynolds. The Camel Dissolvables line includes Camel Orbs, Camel Strips, and Camel Sticks which are currently in test markets in Columbus, Ohio, Indianapolis, and Portland, Oregon. The Camel Dissolvables brands are marketed as "a convenient alternative to cigarettes, and moist snuff for adult tobacco consumers." Camel Dissolvables "will not be positioned as a smoking cessation or reduced risk product," and are evolutions from the loose and pouched smokeless tobacco options. With marketing still being developed, R.J. Reynolds has announced that "print ads, direct marketing, sampling at bars and nightclubs and point of purchase" advertising will support the campaign.

The Camel Orbs contain finely grained tobacco mixed with "additives such as water, flavorants, binders, colorants, pH adjusters, buffering agents, fillers, disintegration aids, humectants, antioxidants, oral care ingredients, preservatives, additives derived from herbal or botanical sources, and mixtures thereof." The Camel Orbs come in two styles, Mellow and Fresh. Each pellet contains 1 milligram of nicotine, dissolving in the mouth in 10–15 minutes. The Camel Sticks product is a twisted stick the size of a toothpick that lasts in the mouth about 20–30 minutes, and contains 3.1 milligrams of nicotine. The Camel Sticks are for insertion between the upper lip and gum, and come in one style, Mellow. The Camel Strips contain 0.6 milligrams of nicotine per strip and come in one style, Fresh. The Camel Strips last 2–3 minutes on the tongue, administering nicotine through thin film drug delivery technology as used in Listerine PocketPacks breath freshening strips. A specific ingredient list naming all additives has not been made public for any of the Camel Dissolvables brands.

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