Disney Theatrical Group
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New Amsterdam Theatre in New York City
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| Disney Theatrical Group | |
| Subsidiary | |
| Industry | Theater |
| Founded | November 23, 1999 |
| Founders |
Peter Schneider Thomas Schumacher |
| Headquarters | New Amsterdam Theatre, New York City, US |
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Key people
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Thomas Schumacher, president David Schrader (EVP) |
| Products | Musicals, plays |
| Brands |
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Production output
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22 (2016) |
| Services | licensing |
| Revenue | $600 million (2015) |
| Parent |
The Walt Disney Studios (The Walt Disney Company) |
| Divisions | Disney Live Family Entertainment Disney Theatrical Licensing |
| Subsidiaries | Disney Theatrical Productions |
| Website | waltdisneystudios |
The Disney Theatrical Group, legally Buena Vista Theatrical Group Ltd., is the live show, stageplay and musical production arm of The Walt Disney Company. The company is led by Thomas Schumacher, and forms a part of The Walt Disney Studios, one of the five major business segments of The Walt Disney Company.
Starting in 1949, Ice Capades started adding Disney's segment to their performances. Costumes from those shows were used at the opening of Disneyland in 1955 with some performers hired away for Disney. With the characters a hit at the 1964 World's Fair, Walt wanted another outlet for "live" characters.Disneyland put on Disney on Parade, a self-produced live arena show, starting in 1969. After several years, Card Walker shut down the show as it was not making enough profit.
Soon after Mattel/Feld Productions' 1979 purchased the Ice Follies And Holiday on Ice, Inc., Feld approach Disney about doing a Disney show on ice. Thus Walt Disney's World on Ice premiered in 1981.Disney Studio co-produced "Largely New York" with Kenneth Feld, owner of Feld Entertainment, that premiered on May 1, 1989 at St. James Theatre.
On February 8, 1993, Disney incorporated Walt Disney Theatrical Productions, Limited with Ron Logan as president to produce Beauty and the Beast: A New Musical, which opened at the Palace Theater on April 18, 1994. In 1997, DTP reopened New Amsterdam with King David. Peter Schneider was promoted to Disney Studios president in January 1999, while Thomas Schumacher was promoted to president of Walt Disney Feature Animation and Walt Disney Theatrical Productions while both are made co-presidents of Disney Theatrical.
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Wikipedia