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Disney Cruise Line

Magical Cruise Company Limited
Disney Cruise Line
Formerly called
Disney Vacation Cruises
Devonson Cruise Company, Limited
Subsidiary of a public corporation
Industry Hospitality, Tourism
Founded May 3, 1995; 21 years ago (1995-05-03)
Headquarters Celebration, Florida, US
Number of locations
3
Areas served
Alaska and the Pacific Coast, the Bahamas, the Caribbean, Europe
Key people
Karl Holz (president, DCL & New Vacation Operations)
Services Cruise line
Parent Walt Disney Parks and Resorts
(The Walt Disney Company)
Website Official website
Disney Cruise Line Terminal
Port Canaveral Terminal 8 (Disney Cruise Terminal) - Ship Side.JPG
A photo of the Disney Cruise Line Terminal from the Disney Wonder.
Official name Cruise Terminal 8
Locale Port Canaveral
Owner Canaveral Port Authority
Operator Disney Cruise Line

Disney Cruise Line is a cruise line operation that is a subsidiary of The Walt Disney Company. The company was incorporated in 1996 as Magical Cruise Company Limited and is domiciled in London, England, with their operational headquarters located in Celebration, Florida. The President is Karl Holz.

Disney Cruise Line currently operates four ships: Disney Magic, Disney Wonder, Disney Dream, and Disney Fantasy. Two as-yet-unnamed ships will join the fleet in 2021 and 2023. Disney Cruise Line also owns Castaway Cay, a private island in the Bahamas designed as an exclusive port of call for Disney's ships. Disney Cruise Line operates the Disney Cruise Line Terminal in Port Canaveral, Florida.

In 2015, Disney Cruise Lines had 2.8% share of the worldwide cruise market by passenger and 2.4% by revenue, while in 2011, the company held a 1.95 market share.

The line pioneered the rotational dining concept, in which guest would rotate with their wait staff through three different main dining rooms.

In 1985, Premier Cruise Line became the licensed partner cruise line with Disney. This allowed Disney characters on their ships and combined cruise, hotel and theme park packages. In 1993, Premier ended the Disney character license for a license for Warner Brothers characters. Premier continued to offer Disney land and sea packages while adding Universal Studios as an option. Thus Disney approached both Carnival and Royal Caribbean cruise lines to replace Premier as an exclusive sea partner.

When Disney's negotiations with two major cruise lines, Carnival and Royal Caribbean, did not produce results, Disney had cruise ship designs drawn up by February 1994. Meanwhile, Walt Disney Travel Company started signing up other cruise lines to offer packages that included Disney hotels and resorts. On May 3, 1994, Disney announced that they intended to start its own cruise line with operations starting in 1998. Arthur Rodney was selected to serve as the first president of the cruise line tentatively called Disney Vacation Cruises. Disney Cruise Line in 1995 commissioned Disney Magic and Disney Wonder from Fincantieri in Italy. The cruise line was incorporated as Devonson Cruise Company, Limited on February 6, 1996, in the United Kingdom, but soon was renamed Magical Cruise Company Limited on October 1, 1996. The cruise line cost as much as a theme park to start up.


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