Disney Channel Original Movie

Many television films have been produced for the U.S. cable network, Disney Channel, since the service's inception in 1983. In its early years, they were referred to as Disney Channel Premiere Films, and later Premears. From late 1997 onwards, such productions have been branded under the Disney Channel Original Movies (DCOM) banner.

Most hit films were subsequently released on VHS, DVD, or, more recently, Blu-ray. However, many more in the DCOM library have never been released in any home video format. Before, DCOMs were released on DVD months after they premiered on Disney Channel, but after Princess Protection Program aired, the DCOM DVDs have been released one week after they premier on Disney Channel. Also, although DCOMs have been produced in widescreen HD format since mid-2005, the 2009 release of Princess Protection Program became the first DCOM to receive a widescreen DVD transfer.

The highest-rated premiere for the brand came in August 2007, when High School Musical 2 set a record for basic cable with 17.2 million viewers. The second highest-rated premiere is held by Wizards of Waverly Place: The Movie, which premiered with 11.4 million viewers. Other major DCOM franchises include Camp Rock, The Cheetah Girls, Twitches, Halloweentown, Teen Beach, and the Zenon trilogy.

During the Memorial Day holiday weekend of 2016, Disney Channel began to air many of the older original movies in a marathon format. The marathon began in celebration of its 100th original movie, Adventures in Babysitting, Disney Channel broadcast all of the 99 Disney Channel Original Movies that came before it, beginning with the 51 most popular films airing over the four-day weekend, beginning Friday, May 27, 2016. The network continued to screen the rest of its original movies throughout the month of June 2016, before the June 24 premiere of its 100th original film.

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