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Discount retail store


A department store is a retail establishment offering a wide range of consumer goods in different product categories known as "departments". In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury. Similar developments were under way in London (with Whiteleys), in Paris (Le Bon Marché in 1852) and in New York (with Stewart's).

Today, departments often include the following: clothing, furniture, home appliances, toys, cosmetics, houseware, gardening, toiletries, sporting goods, do it yourself, paint, and hardware. Additionally, other lines of products such as food, books, jewelry, electronics, stationery, photographic equipment, baby products, and products for pets are sometimes included. Customers generally check out near the front of the store, although some stores include sales counters within each department. Some stores are one of many within a larger retail chain, while others are independent retailers. In the 1970s, they came under heavy pressure from discounters, and have come under even heavier pressure from online stores such as Amazon since 2010. Big-box stores, hypermarkets, and discount stores are comparable to historical department stores. Before shopping malls, department stores were standalone.

The origins of the department store lay in the growth of the conspicuous consumer society at the turn of the 19th century. As the Industrial Revolution accelerated economy expansion, the affluent middle-class grew in size and wealth. Urbanized social groups, sharing a culture of consumption and changing fashion, were the catalyst for the retail revolution. As rising prosperity and social mobility increased the number of people, especially women (who found they could shop unaccompanied at department stores without damaging their reputation), with disposable income in the late Georgian period, window shopping was transformed into a leisure activity and entrepreneurs, like the potter Josiah Wedgwood, pioneered the use of marketing techniques to influence the prevailing tastes and preferences of society.


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