Digital Playground
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| Private Subsidiary of MindGeek | |
| Industry | Pornography |
| Founded | 2003 |
| Founder | Joone |
| Headquarters | Burbank, Los Angeles, California, U.S. |
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Area served
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Worldwide |
| Products | Pornographic films |
| Owner | MindGeek |
| Website | http://www.digitalplayground.com |
Digital Playground Inc. is an American pornographic movie studio, headquartered in Burbank, California. It has been called one of the five biggest porn studios and, in 2006, was described by Reuters as one of the handful of studios that dominate the U.S. porn industry. The studio has been at the forefront of introducing new communications technology, as it emerges, into porn.
Digital Playground has a traffic ranking of 8016 (May 2016[update]).
Adult director Joone founded the company in 1993, originally making adult CD-ROM computer games. Commenting on the transition of the pornography industry from the underground economy to mainstream corporate acceptance, the company's founder said: "I look at the porn business where Vegas and gambling was in the 70's". "Vegas was still mob-owned and they were making the transition between these small groups of people to being corporate owned". "I feel the same exact thing is going to happen with adult". The company became an innovator in making pornography available on personal computers. In 2003 DP began working with a company specializing in hologram technology, with the aim of bringing the actress "into the viewer's living room". DP began filming in high-definition in 2005. In January 2006 the company chose Blu-ray Disc over rival format HD DVD because Joone felt Blu-ray Disc was more future-proofed. DP initially had difficulty finding a company prepared to produce its films in the Blu-ray Disc format, as companies that replicated DVDs were reluctant to deal with the pornography industry.
The Digital Playground studios have been labeled as "trailblazers" for iPads, HD and three-dimension technology for cinema and television into the porn industry. Digital's former chief executive Samantha Lewis, who also produced and/or directed DP films, has claimed that "many technology brands [have] used the adult industry [and DP, in particular,] to test new markets" because of "the sheer scale of the [porn] industry".
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