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Digital Photography Review

Digital Photography Review
DPRlogo.png
Type of site
Online digital camera reviews
Available in English
Owner Amazon.com
Website www.dpreview.com
Alexa rank Negative increase 1,385 (January 7th 2016)
Launched November 1998
Current status Online

Digital Photography Review, also known as DPReview, is a website about digital cameras and digital photography, established in November 1998. The website provides comprehensive reviews of digital cameras, lenses and accessories, buying guides, user reviews, and active forums for individual cameras, as well as general photography forums. The website also has a large database with information about individual digital cameras, lenses, printers and imaging applications. Originally based in London, England, Digital Photography Review and most of its team relocated to Seattle, Washington, in 2010. It is currently owned by Amazon.

DPReview is one of the top 2,000 most visited websites on the Internet, according to Alexa Internet. The website itself claims that "These days the site is one of, if not the, premium digital photography site with an audience of seven million unique visitors a month reading over one hundred million pages".

Camera reviews DPReview has regularly published thorough, technically orientated camera reviews since the website launched in 1998. The content and scope of the reviews have changed over time, but the basic formula (extensive descriptions of controls and menus, consistent, repeatable studio tests, side-by-side pixel-level comparisons) has remained unchanged since the earliest days. In 2004, a shorter "concise" review format was introduced for compact cameras, and group tests were added in 2008. The website's camera reviews have always offered side-by-side comparison images and test results from competing cameras. In 2010, an interactive comparison widget was introduced that allowed visitors to compare studio results from any camera in the site's database. Later widgets added the ability to compare other test results (such as noise and dynamic range) between cameras. Extensive real-world sample galleries are available for all reviewed (and some unreviewed) cameras and lenses.

Until February 2010, DPReview did not score cameras numerically, but used an often controversial six-level rating system (from best to worst: Highly Recommended, Recommended, Above Average, Average, Below Average, Poor). The site now scores all cameras and lenses using up to 11 categories (which in turn are based on "nearly 60 aspects of camera performance and specification"). Two new discretionary awards ('Gold' and 'Silver') were introduced at the same time as the scoring system.


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