Digital Nas
| Digital Nas | |
|---|---|
 |
|
| Background information | |
| Birth name | Nasir Pemberton |
| Born |
December 5, 1995 Atlanta, Georgia, United States |
| Origin | Atlanta, Georgia |
| Genres | Hip hop |
| Occupation(s) | Record Producer ∙ Recording Artist ∙ Entrepreneur |
| Years active | 2015 - present |
| Labels | III Records, LLC |
| Associated acts | Lil Yachty ∙ Playboi Carti ∙ Levi Carter ∙ Keith Ape ∙ K$upreme ∙ Swaghollywood |
Nasir Pemberton (born December 5, 1995), better known by his stage name Digital Nas, is an American record producer, recording artist & entrepreneur. Raised in Snellville,Georgia Digital Nas initially began producing music for the underground scene in Atlanta. He first gained recognition after his work on Lil Yachty’s debut mixtape, Lil Boat. Since then, he has produced singles for numerous other artists as well as releasing his own debut ep, “DN” Ep.
Digital Nas was born in Atlanta, Georgia. Growing up, he was always traveling between Los Angeles, California and Atlanta, Georgia. He used to be heavily into skateboarding, and it is still one of his favorite hobbies today. Playing into the stock market is another current hobby. Nasir first started getting involved with music when he joined the middle school band where he played the trumpet and the drum. He stopped band prior to high school. During his junior and senior years of high school, he enrolled in a music technology class at a technical school in addition to his home school. It was there that he discovered his desire to produce. He graduated from South Gwinnett High School with honors and attended Georgia State University. Concurrently, he continued to produce music for the underground scene in Atlanta. After discovering his niche, he then decided to press pause on his education at Georgia State, and press play on his music career full time. Despite his career taking off, he still has plans to return to school.
Digital Nas’ career took off shortly after a mutual friend introduced him to Lil Yachty while he was still in college. The pair has been close friends and collaborators ever since. Nas is now widely known for his collaborations with Lil Yachty in which he gained his first wave of success breaking rap artist Lil Yachty producing record "Lil Boat" one of the first records to obtain notoriety after solid cosign from fashion taste maker Ian Connor. "Lil Boat" was released in the summer of 2015. Digital Nas got his first major label placement with "Up Next 2" in March 2016 on Lil Yachty's debut mixtape "Lil Boat". This mixtape charted on the Hot 200 and peaked at 113, being Digital Nas's first ever Billboard placement. Digital Nas went on to produce several melodic breakout hits with acts such as Levi Carter, Keith Ape, PNB Rock, and many other artists. In September 2016, he released a collaborative EP, Lost Files, with Lil Yachty. It gained nationwide attention after being picked up by major blogs such as Complex, HotNewHipHop, MTV, XXL, Fader, Daily Loud & many others. Subsequently, Nas went on to produce his second major label single with international Korean superstar Keith Ape, entitled “Let Us Prey”, which has gone viral since its release. Digital Nas has yet to release an official project, but has released his EP, entitled DN, in late 2016.
Nas has cited several prominent artists as influencing his musical style, including Pharrell Williams and Gwen Stefani. Additionally, his soft spot for Shoegaze music and punk rock bands, such as his favorite band My Bloody Valentine, are sources of inspiration for his own music.
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