DigiTour Media
| DigiTour | |
|---|---|
| Genre | pop, rock, alternative rock, hip hop |
| Location(s) | United States, Canada, United Kingdom |
| Years active | 2010–present |
| Founded by | Meridith Valiando Rojas, Christopher Rojas |
| Attendance | 2011: 3,500 2012: 6,000 2013: 18,000 2014: 110,000 2015: 300,000 |
| Website | |
| thedigitour |
|
DigiTour Media is a touring and social media festival production company, known for producing the world's first social media tour. DigiTour events are held in venues such as theaters, amphitheaters, and parking lots or fields upon which the stages and other structures are erected. The tour began as a showcase for social media stars from YouTube, but its roster of performers has now expanded to include Vine, Twitter, and Instagram stars as well as traditional pop music stars.
DigiTour Media produces live events and unique content that features some of the most popular acts on YouTube. DigiFest NYC, a full-day festival property owned by DigiTour, is typically held on the first Saturday of June in New York City. Many of the acts at DigiTour events do not get their music played on the radio yet continually sell out DigiTour's multiple events with their tens of millions of fans.
DigiTour has secured multiple brand sponsorships from companies such as Intel, Google, Sony, and Gibson. On May 15, 2014, the company announced strategic investments from Ryan Seacrest and Advance Publications, parent company of Conde Nast.
DigiTour Media was founded in 2010 by music executive Meridith Valiando Rojas and multi-platinum music producer Christopher Rojas. DigiTour has produced over 70 events as of 2013, including all-day festivals, which feature 40–80 artists, as well as month-long tours.
The first DigiTour took place in 2011 and was sponsored by YouTube. The 27-city tour began with a multi-camera livestream at the Google Headquarters in Mountainview, California, on April 8, 2011. The 2011 tour's roster of performers had 6 million combined YouTube subscribers and 1 billion combined YouTube views. Pop musician Britney Spears attended the opening night of the tour at the El Rey Theater.
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