Dietram Scheufele

Dietram Scheufele
Occupation	Communication scholar
Title	John E. Ross Chair in Science Communication

Academic work
Discipline	Communications
Sub discipline	Public opinion and political communication
Institutions	University of Wisconsin–Madison
Notable works	Framing as a theory of media effects

Dietram A. Scheufele is a communication scholar and holds the the John E. Ross Chair in Science Communication in the Department of Life Sciences Communication at the University of Wisconsin–Madison. He also has affiliated appointments in the Robert and Jean Holtz Center for Science and Technology Studies, the Communication Technologies Research Cluster, and the UW Center for European Studies. Prior to joining UW, Scheufele was a tenured faculty member and Director of Graduate Studies in the Department of Communication at Cornell University.

He has published extensively in the areas of public opinion and political communication, including work on framing theory, participatory democracy and the spiral of silence. His more recent work deals with science communication and public attitudes toward emerging technologies, especially in the area of nanotechnology.[1] Scheufele's most-cited article, Framing as a theory of media effects, was published in 1999 in Journal of Communication and – with over 700 citations [2] – is one of the most frequently cited articles in Journal of Communication since it was written.