Diet Rite
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| Type | Diet Cola |
|---|---|
| Manufacturer | Cott Beverages and Dr Pepper Snapple Group |
| Country of origin | United States |
| Introduced | 1958 |
| Related products | Diet Coke, Diet Pepsi, Diet Dr. Pepper Tab |
Diet Rite is a brand of no-calorie soft drinks originally distributed by the RC Cola company.
It was introduced in 1958 and initially released as a dietetic product, but was introduced nationwide and marketed to the general public as a healthful beverage in 1962. The original formula was sweetened with cyclamate and saccharin.
Today it is owned by and distributed by Dr Pepper Snapple Group (known until 2008 as Cadbury Schweppes Americas Beverages), after the merger with Dr Pepper/Seven Up. Product containers, however, still bear the Dr Pepper/Seven Up markings.
The early 1960s broadcast media advertising campaign featured a jingle, sung by The Paris Sisters with the lyrics:
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