Dial H for Hero is a comic book feature published by DC Comics about a magical dial that enables an ordinary person to become a superhero for a short time, by selecting the letters H-E-R-O in order. Each time it is used, the dial causes its possessor to become a superhero with a different name, costume, and powers. These superheroes are usually new, but on one occasion the dial caused its user to become a duplicate of an existing superhero, Plastic Man. Some versions of the dial contain additional letters, allowing other kinds of transformations.
The original series debuted in House of Mystery #156 (January 1966), and continued until issue #173 (March–April 1968). The art was by Jim Mooney (though he did not finish the run), with scripts by Dave Wood. The original owner of the dial is Robert "Robby" Reed, a smart teenager from the fictional town of Littleville, Colorado. He has a penchant for exclaiming "Sockamagee!", who lives with his grandfather "Gramps" Reed and their housekeeper Miss Millie. Robby discovers the dial in a cavern. Resembling an old telephone dial, the device is hand-held and covered in unknown symbols (that Robby deciphers as modern English letters). In Mark Waid's "Silver Age" mini-series, it is revealed that the symbols on the dial are Interlac.
How the dial got there or who created it is never revealed. Each time he dials the letters H-E-R-O, Robby finds he turns into a different super-powered being and dialing O-R-E-H makes him revert to his normal form. Under the guises of numerous superheroes, Robby soon uses the dial to protect Littleville.
Robby's H-Dial was once used by his foe Daffy Dagan who in House of Mystery #158 (April 1966) briefly becomes a supervillain known as Daffy the Great after dialing V-I-L-L-A-I-N. In House of Mystery #169 (September 1967), Robby's girlfriend Suzie uses the dial, dialing H-E-R-O-I-N-E to temporarily transform into Gem Girl in order to help defeat Toymaster. At the end of the story, Suzie receives a blow to the head that causes her to forget about the secret of the device.
After the series ceased its run in House of Mystery, Robby appeared in Plastic Man #13 (June–July 1976). Recovering from an attack of amnesia, Robby retrieves his dial which has become corroded with rust. The corrosion causes Robby to turn into an evil version of Plastic Man and he attacks the real Plastic Man. After defeating Robby and returning him to normal, Plastic Man confiscates the dial from Robby for using it irresponsibly. It is never explained how Robby is seen with the dial in later stories.