Derek "MixedByAli" Ali
| Top Dawg Entertainment | |
|---|---|
 |
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| Founded | 2004 |
| Founder | Anthony Tiffith |
| Genre | |
| Country of origin | United States |
| Location | Carson, California |
| Official website | txdxe |
Top Dawg Entertainment (TDE) is an American independent record label founded in 2004, by chief executive officer (CEO) Anthony "Top Dawg" Tiffith. Dave "Miyatola" Free and Terrence "Punch" Henderson are the co-presidents of TDE. There are currently nine artists signed to the label: Isaiah Rashad, SZA, Lance Skiiiwalker, The Trio and SiR, as well as the flagship artists, Black Hippy members Kendrick Lamar, Jay Rock, ScHoolboy Q and Ab-Soul. The label also houses a production division that includes Digi+Phonics, THC, King Blue and Derek "MixedByAli" Ali.
In 1997, Anthony Tiffith began managing producers, who had produced for rappers such as The Game and Juvenile, among others. In 2003, Tiffith found a then 15-year-old Kendrick Lamar, a Compton native, who at the time went by K-Dot and had just released his first mixtape, which gained recognition and earned the young rapper a buzz in his local area. Tiffith saw so much potential in Lamar, he signed him off the strength of his first mixtape. It wasn't until 2005 that TDE started to gain success with another California-based rapper, Jay Rock. Following Rock's signing, TDE signed joint venture deals with Warner Bros. and later Asylum Records. However, following the merger, TDE began planning an exit strategy after the labels failed to handle Rock's debut Follow Me Home properly.
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