Deram Records
| Deram Records | |
|---|---|
 |
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| Parent company | Decca Records (UK) |
| Founded | 1966 |
| Genre | Pop |
| Country of origin | England |
| Location | London |
Deram Records was a subsidiary record label of Decca Records established in the United Kingdom in 1966. At this time U.K. Decca was a completely different company from the Decca label in the United States, which was then owned by MCA Inc. Deram recordings were also distributed in the U.S. through UK Decca's American branch, known as London Records. Deram was active until 1979, then continued as a reissue label.
In the 1960s Decca recording engineers experimented with ways of improving stereo recordings. They created a technique called "Decca Panoramic Sound." The term "Deramic" was created as abbreviation of this. The new concept allowed for more space between instruments, rendering these sounds softer to the ear. Early stereo recordings of popular music usually were mixed with sounds to the hard left, center, or hard right only. This was because of the technical limitations of the professional 4-track reel-to-reel recorders which were state of the art until about 1967.
Decca initially conceived Deram Records as an outlet for Deramic Sound recordings of contemporary pop and rock music, but not all of the early recordings on Deram used this technique. 'Deramic Sound' was intended to create recordings that had a more natural stereo spread. The basic difference was that, instead of overdubbing and mixing 4 individual (mono) tracks from a 4-track recorder, the Decca recording engineers used a pair of 4-track machines to layer multiple 2-channel (stereo) recordings. This new concept, with additional tracks, permitted the engineer to place instruments more easily in any position within the stereo field.
To launch the 'Deramic Sound' concept Deram issued a series of six easy listening orchestral pop albums in October 1967. The albums all included the word Night in the title, i.e. Strings in the Night, Brass in the Night, etc. The label was soon moulded into a home for 'alternative' or 'progressive' artists. Among the first recordings in this series was the November 1967 album release Days of Future Passed by the Moody Blues.
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