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Department of Information and Public Relations (Kerala)

Department of Information and Public Relations of State of Kerala
Pothu Vivara Sambarka Mantralayam
PRD
Agency overview
Formed 1992
Jurisdiction Kerala
Headquarters Thiruvananthapuram
Agency executive
  • TBC, Minister for Information and Public Relations
Website http://www.prd.kerala.gov.in/

The Information & Public Relations Department (I & PRD) is an agency within the Government of Kerala. It is charged with "disseminating information on various activities of the Government to the people through the media and providing feedback to the Government on important matters reflected in the media. I & PRD is also charged with activities connected with cultural affairs."

The Director of Information and Public Relations Department is assisted by two Additional Directors, five Deputy Directors at the Headquarters, six Regional Deputy Directors at Kollam, Ernakulam, Kottayam, Kozhikode, Thrissur and Kannur and one at New Delhi. There are 14 District Information Offices and Kerala Information Centre at New Delhi. District Information Office is headed by the District Information Officer in association with respective District administration and Local Self Government Organisations.

Major activities of the department include:

Publishing of books on subjects related to culture, education and traditional artforms.Publishing of brochures on social and developmental subjects. Screening of feature films, documentaries and short films either produced or purchased by the department in conformity with the social and cultural interests of the state

Additional Director (General&Administration)

Additional Director (General& Administration)is in charge of general administration matters of the department, planning and development related matters, prompt and time bound usage of budget plan funds, coordinating deputy directors and co-coordinating meetings related to annual- Five Year plans, budget proposals.

He/she is the convener of plan progress, review committee in charge of Advertisement (Print), press academy related issues and also in charge of activities of Information Officer, Planning and Development. ADPR is in charge of Kerala pavilion at IITF.

Additional Director (General Administration) oversees the functions of Web and Media Relations (except Web and New Media Division and Coordinating News Editorial), Advertisement and Marketing, Field Publicity and Cultural Affairs, Publications and Advertisement (Print only).

Deputy Directors under Additional Director (General Administration) are:

1. Deputy Director (Web and Media Relations)

2. Deputy Director (Advertising and Marketing) Files related to advertisement print only

3. Deputy Director (Field publicity and cultural affairs)

4. Deputy Director (Publications)


Planning and Development:

Planning and Development comes directly under Additional Director (General Administration) and the section deals with the data compilation for state budget and Governor's address to the assembly. Others mainly include data compilation works for implementation of Five-Year plan programmes, submission of Annual plan proposals to planning board, preparation of draft project report for implementing new schemes and programmes in the department.


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