Denote

Denotation is a translation of a sign to its meaning, precisely to its meaning, more or less like dictionaries try to define it. Denotation is sometimes contrasted to connotation, which translates a sign to its associated meanings.

In logic, linguistics and semiotics, the denotation of a word or phrase is a part of its meaning; however, the part referred to varies by context:

The denotation of this example is a red rose with a green stem. The connotation is that it is a symbol of passion and love – this is what the rose represents.

The denotation is a brown cross. The connotation is a symbol of religion, according to the media connotation. However, to be more specific this is a symbol of Christianity.

The denotation is a representation of a cartoon heart. The connotation is a symbol of love and affection.

...
Wikipedia