Demonstrate (song)
| "Demonstrate" | |
|---|---|
"Demonstrate" cover
|
|
| Promotional single by JoJo | |
| Recorded | 2012 |
| Genre | R&B |
| Length | 3:30 |
| Label | |
| Writer(s) |
|
| Producer(s) | Noah "40" Shebib |
"Demonstrate" is a song recorded by American recording artist JoJo for her forthcoming untitled third studio album. It was written by JoJo, Daniel Daley, Anthony Jeffries and Noah "40" Shebib, who also handled the songs production. The song's development was conceived after JoJo released a cover version of the song "Marvins Room" by Drake, which was also produced by Shebib. Following critical acclaim JoJo organised recording sessions with the producer to find a new more confident sound for her much-delayed third album.
Following the announcement that JoJo was moving into a new direction with the album, she also went on to announce that the R&B slow jam will serve as the album's lead single from the yet-to-be titled third studio album, replacing "Disaster", which was released almost a year earlier. Musically, "Demonstrate" is a R&B-leaning slow jam that comprises instruments like the guitar, drum and strings.
"Demonstrate" made its world premiere online & on US radio on July 17, 2012 and was scheduled for release to digital outlets on August 28, 2012 through Interscope, Blackground and Streamline Records, however, its release was eventually scrapped. Upon its release, "Demonstrate" received favorable reviews from critics generally praising the sexiness of the song with some who noted its similarities to Kelly Rowland's 2011 single "Motivation", with some claiming "Demonstrate" sounds exactly like a song someone like Rowland might release. Some critics complimented its musical direction, JoJo's sexy confidence and her growth and maturity in the song.
JoJo's third studio release, which was announced in 2007, was originally slated to be titled "All I Want Is Everything" before morphing into "Jumping Trains" in 2011. Originally scheduled for release in early 2009, the album has been delayed for more than five years due to issues with her record label, Da Family Entertainment, and the sorting out of distribution for the album. The album was reported finalized in June 2009, but more recording sessions were done for the album up until January 2011. Her debut mixtape Can't Take That Away from Me was released on September 7, 2010 through Rap-Up.com as a prelude to her third album and to hold over her paitent fans with a video released for the song "In The Dark". Initially, the pop rock-influenced "Disaster" served as the album's lead single in the United States. Following the announcement that JoJo was moving into a new direction with the album, she also went on to announce in an interview with 'Billboard magazine' that "'Demonstrate'" will now serve as the albums brand new lead single from the yet-to-be titled third studio album. Before the official announcement was made, JoJo, in an interview with VIBE Vixen, hinted at the fact that "Disaster" will no longer be on the album concluding to the idea that "Demonstrate" would in fact be the albums new lead single, saying
...
Wikipedia