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Deluxe Corporation

Deluxe Corporation
Public
Traded as DLX
S&P 400 Component
Industry Financial Administration
Founded 1915 (1915), Saint Paul, Minnesota
Headquarters Shoreview, Minnesota, USA
Key people
Lee Schram, CEO
Products Customized products, and services for financial institutions, small businesses and consumers
Revenue $1.77 billion USD (2015)
Number of employees
5,874 (2015)
Website www.deluxe.com

Deluxe Corporation is one of the largest check printers in the United States, and provides various personalized products and services to small businesses, financial institutions, and consumers. Some of the services available from Deluxe Corp are design services, website services, print marketing, promotional products, and fraud protection services.

Deluxe and its subsidiary brands including New England Business Services Inc. (NEBS), McBee (formerly Royal McBee) and Checks Unlimited. Deluxe is based in the St. Paul suburb of Shoreview, Minnesota and has 33 facilities in the U.S. and 3 locations in Canada to conduct its printing and fulfillment, call center, and administrative functions.

Deluxe Corporate was founded as Deluxe Check Printers in 1915 by W.R. Hotchkiss in Saint Paul, Minnesota. Hotchkiss was the creator of some important, speed-enhancing inventions, which included the Hotchkiss Imprinting Press (patented in 1925), a two-way perforator (perfected in 1925), and the Hotchkiss Lithograph Press (patented in 1928). He is also the creator of the first personal flat-pocket checkbook and holder. Deluxe was originally a check printing company, but experienced bottom-up innovation in the early 1900s and expanded into customer service for businesses.

In 1952, the Deluxe Corporation Foundation was created to contribute to charitable organizations. The company was privately held until 1965, by which time it was a pioneer in the new MICR check printing technology. By the 1980s, the company was facing reduced demand for its products and increasing competition. In 1988 the company incorporated and changed its name to Deluxe Corporation.

Deluxe shifted its focus from printing products to primarily business services in 2008. It launched an employee background-screening service called HireRight and expanded its service offerings through acquisitions. This included the purchase of Hostopia (web hosting), Logo Mojo (logo design), and PartnerUp (market intelligence). Deluxe continued expanding in 2011 with the acquisitions of online printing service PsPrint and web-based marketing firm OrangeSoda.

Deluxe Corp and its subsidiary brands are organized and operate within three business units: Small Business Services, Financial Services, and Direct Checks. The Small Business Services sector offers business checks, printed forms, promotional products, marketing materials, and related services and products. The Financial Services sector sells personal and business checks; check-related products and services; customer loyalty, retention, and fraud monitoring and protection services; and stored value gift cards to banks and other financial institutions. It also provides enhanced services, such as customized reporting, file management, and expedited account conversion support. The Direct Checks sector sells personal and business checks and related products and services.


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