Deloss Walker

Vernon Deloss Walker (August 14, 1931 – April 19, 1996) was a notable advertising executive and political campaign consultant. Walker founded the Memphis, Tennessee-based advertising firm Walker + Associates, Inc. in October 1965. Walker played a major role in politics, corporate marketing and philanthropy throughout the South from the 1960s to 1990s.

Noted by Time magazine as a political Media Mesmerist, Walker and his firm consulted with and managed the successful campaigns of some of the South’s most preeminent politicians including Albert Gore, Jr., and Jim Sasser of Tennessee, Bill Clinton and Dale Bumpers of Arkansas, Fob James of Alabama and Joe Frank Harris of Georgia.

Recalling Alabama's 1978 Governor’s race in which Fob James defeated a number of seasoned political veterans, Alabama political columnist Steve Flowers wrote, "Fob realized he was no political professional ... so he sought out professional advice. He had the money to think big and wanted to know who the best political consultant in the South was. It was an easy answer: Deloss Walker, a political public relations genius who lived in Memphis, Tenn. His track record for electing governors of southern states was 5–0. The scenario was the same for all five upset victories. He took an obscure, unknown candidate and elected him governor over a well-known incumbent or favorite. He had just taken an unknown school board member named Dale Bumpers and made him Governor of Arkansas. Deloss Walker was the most renowned and expensive political guru in the country in 1977."

In his 1998 autobiography Joe Frank Harris, Personal Reflections on a Public Life, the former Governor of Georgia recalls the hiring of Deloss Walker and Walker + Associates to run his campaign in 1982: "The broadcast and newspaper media are, of course, a potent force, and if you can gain access to them effectively and with enough repetition, you can move name identification along very quickly. We were able to do that with the assistance of Deloss Walker and Walker and Associates, a public relations group from Memphis, Tennessee whom I had met though a mutual friend…At the time we signed on Deloss had handled some fifty political campaigns and had won all but two of them."

Deloss Walker's firm, Walker + Associates, Inc. has served a variety of notable clients, including the regional co-op for McDonald's, the Tennessee Department of Tourist Development, and Lucite International. In 1987, Deloss Walker was named the Silver Medal Award winner. The award is the Memphis Advertising Federation's highest honor, recognizing an "entire career of outstanding accomplishment and contribution in advertising."

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