Delicious Vinyl Records
| Delicious Vinyl | |
|---|---|
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| Founded | 1987 |
| Founder | Matt Dike Michael Ross |
| Distributor(s) | Concord Bicycle Music |
| Genre | Hip hop, dance |
| Country of origin | U.S. |
| Location | Los Angeles, California |
| Official website | www |
Delicious Vinyl is an American independent record label founded by Matt Dike and Michael Ross in 1987 and based in Los Angeles. The label is distributed by Concord Bicycle Music via Universal Music.
Michael Ross was a student at UCLA when he met Matt Dike, a DJ from New York City, during the 1980s. Dike was working at the Rhythm Lounge in Hollywood. They discovered that they were both members of Impact Record Pool, a service that provided new 12" records to club DJs, and that they shared an interest in soul, funk, and hip-hop. Soon Dike became the top DJ at Power Tools, a club in Los Angeles.
In 1987, they founded Delicious Vinyl, an independent record label. Almost immediately the label was a success. Delicious Vinyl's first release was "Crackerjack" by Master Rhyme and "On Fire"/"Cheeba Cheeba" by Tone Loc, a Los Angeles gang member. "Cheeba Cheeba" and "Crackerjack" got played on L.A.'s rap radio station KDAY. It caused controversy for criticizing N.W.A.
The label really took off after Tone Loc's "Wild Thing" sold 2.5 million copies its first year. It was helped by a video parody of Robert Palmer's "Addicted to Love," but failed to reach the top of the Billboard charts. Tone Loc's follow-up single, "Funky Cold Medina," an ode to an aphrodisiac beverage, sampled Foreigner and Kiss, and cemented Dike's and Ross's method of inserting rock riffs into rap singles.
Young MC recorded the million-selling hit single "Bust a Move." Def Jef was the most lyrical rapper in the label's early years, though his two albums Just a Poet with Soul (1989) and Soul Food (1991) never achieved the crossover success of Tone Loc and Young MC.
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