Del Mar Fair

The San Diego County Fair (formerly called the Del Mar Fair) is a county fair held every summer at the Del Mar Fairgrounds in Del Mar, California. The fair is a major draw for San Diego County residents; in recent years, attendance figures have risen above a million annually, reaching a record attendance of 1,517,508 in 2012. The San Diego County fair only opens in early summer. Again in 2012, under the theme "Out of this world," The San Diego County fair broke another record attendance with 1,517,508 guests.

The fair began in 1880 as an agricultural fair. The location moved from place to place for several years, finally settling on the Del Mar Fairgrounds when it opened in 1936.

In 1954, the fair's name was changed to the Southern California Exposition and San Diego County Fair. In 1970, this was shortened to the Southern California Exposition. The fair was again renamed in 1984 to the Del Mar Fair, which lasted until 2002 when the name San Diego County Fair was reinstated. It is sometimes still referred to as the "Del Mar Fair" by locals.

From 1936 through 2003 the fair included a beauty pageant. The winner was originally called Queen of the Fair; in 1947 the title was changed to Fairest of the Fair. The winner and her "court of lovelies" were featured at the fair and in public appearances throughout the year. In 2004 the pageant was discontinued due to high costs and legal wrangling over a disqualified entry in 2003. Most Memorable Contestant was 1979 Marlene Rosas of El Cajon, and the best known winner of the Fairest of the Fair pageant was the 1958 winner, a La Jolla High School student named Raquel Tejada, better known as actress Raquel Welch.

For decades the official greeter and host of the fair was Don Diego, a smiling caballero portrayed by Spanish actor Tommy Hernandez from 1947 until his death in 1984. The character was based on a real person, Don Diego Alvarado, whose family had a large land grant in the Del Mar area during the late 1800s; Alvarado was known for his grand parties and was regarded as the local symbol of a gracious host. Dressed in a huge sombrero, embroidered tunic and trousers, and boots, and toting a guitar, Hernandez promoted the fair as its goodwill ambassador. He escorted the Fairest of the Fair and other celebrities, and personally greeted ordinary fairgoers with a "Bienvenidos Amigos!" ("Welcome, Friends)".

After Hernandez' death the fair board decided to retire the character rather than try to replace Hernandez, who they felt had been uniquely qualified for the role of Don Diego. A 16-foot bronze statue of Hernandez as Don Diego, created by artist Maher Morcos, now stands at the fair's main entrance. The fair established a scholarship fund in 1986, the Don Diego fund, in his honor. Each year the statute is dressed in garb that is appropriate to the theme of that year's fair.

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