Deep discount

A variety store (also pound shop, dollar store, and other names) is a retail store that sells a wide range of inexpensive household goods.

Variety stores often have product lines including food and drink, personal hygiene products, small home and garden tools, office supplies, decorations, electronics, garden plants, toys, pet supplies, remaindered books, recorded media, and motor and bike consumables. Larger stores may sell frozen foods and fresh produce.

Variety stores arose in the early 20th century, with Woolworth's model to reduce store overheads by simplifying the duties of sales clerks. They may now be found all over the world.

A variety store often sells all goods at a single price, in which case it may be called a price-point retailer. The name of the store often reflects this, and in different markets it may be called a dollar store, pound shop, euro store and so on.

Some items are offered at a considerable discount over other retailers, whereas others are at much the same price point as conventional retail establishments. There are two ways variety stores make a profit:

Variety stores with single price points buy products to fit those price points (while making a profit) that are:

Not all variety stores are "single price-point" stores, even if their names imply it. For example, in the United States, Dollar General and Family Dollar sell items at more or less than a dollar. Some stores also sell goods priced at multiples of the named price and, conversely, multiple items for the price. The discrepancy with the nominal price is also compounded if sales tax is added at the point of sale.

In many countries, stock can be imported from others with lower variable costs, because of differences in wages, resource costs or taxation. Usually goods are imported by a general importer, then sold to the stores wholesale.

Another source of stock is overruns, surplus items and out-of-date food products. Real Deals, a regional dollar store in the Syracuse, New York area, is stocked almost entirely with surplus goods such as these. The legality of selling out-of-date goods varies between jurisdictions: in general, most items (with a few exceptions, particularly certain perishable food items depending on the state) can be sold in the United States regardless of their sell-by date, but in the United Kingdom it is illegal to sell goods after their "Use By" date.

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