Debunking

A debunker is a person or organization who attempts to expose or discredit claims believed to be false, exaggerated, or pretentious. The term is often associated with skeptical investigation of controversial topics such as UFOs, claimed paranormal phenomena, cryptids, conspiracy theories, alternative medicine, religion, or exploratory or fringe areas of scientific or pseudoscientific research.

According to the Merriam-Webster online dictionary, to "debunk" is defined as: "to expose the sham or falseness of."

If debunkers are not careful, their communications may backfire – increasing an audience's long-term belief in myths. Backfire effects can occur if a message spends too much time on the negative case, if it is too complex, or if the message is threatening.

The American Heritage Dictionary traces the passage of the words bunk (noun), debunk (verb) and debunker (noun) into American English in 1923 as a belated outgrowth of "bunkum", of which the first recorded use was in 1828, apparently related to a poorly received "speech for Buncombe County, North Carolina" given by North Carolina representative Felix Walker during the 16th United States Congress (1819–1821).

The term debunk originated in a 1923 novel Bunk, by American journalist and popular historian William Woodward (1874–1950), who used it to mean to "take the out of things."

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