Deborah Szebeko

Deborah Szebeko (born 1980) is founding director of the social design agency thinkpublic.

After volunteering for nine months at Great Ormond Street Children’s Hospital NHS Trust in 2003, Szebeko identified opportunities to use design to improve communications and patient experiences in healthcare . To encompass her insight, Szebeko set up thinkpublic in 2004 after taking part in the NESTA Creative Pioneer Programme.

Using design to improve health and public services, Szebeko and thinkpublic have worked with organisations across the World in the health and social sector. With an experience in designing services, products and social enterprise.

At the heart of thinkpublic and Szebeko's work is co-design, a Participatory design methodology for involving people in identifying opportunities and needs, then using creative tools to design solutions.

Working across the public, third and private sectors, Szebeko has used design and research methodologies to encourage service innovation and enterprise. Over the past 13 years, she has successfully used her service design approach to inform and develop products, enterprises and service innovations that have been rolled out internationally by the NHS Institute for Innovation and Improvement, the Department of Health (UK), NESTA, Alzheimer's Society, Cabinet Office, AstraZeneca, DigitasLBi and Design Council.

In 2012, thinkpublic won Design Week Service Design Award, followed by being ranked in the top 50 Agencies of the year.

In 2008, for her dedication to social innovation, Szebeko won the British Council’s UK Young Design Entrepreneur Award and was listed in the Top 10 for ‘The Future 500’ in The Observer and New Statesman.

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