Daybreak (2010 TV series)
| Daybreak | |
|---|---|
Daybreak final titlecard from September 2012.
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| Created by | ITV Breakfast |
| Presented by | |
| Country of origin | United Kingdom |
| Original language(s) | English |
| Production | |
| Location(s) | The London Studios |
| Running time | 150 minutes (includes adverts) |
| Production company(s) | ITV Breakfast Limited - part of ITV Studios |
| Release | |
| Original network | ITV (ITV Breakfast slot) |
| Picture format | HDTV 1080i |
| Original release | 6 September 2010 – 25 April 2014 (Weekdays) |
| Chronology | |
| Preceded by | GMTV (1993–2010) |
| Followed by | Good Morning Britain (2014–) |
| Related shows | Lorraine (2010–) |
| External links | |
| Website | |
Daybreak was a British morning television programme broadcast on ITV from 6 September 2010 - 25 April 2014.Daybreak replaced GMTV which aired its last weekday edition on 3 September 2010.Daybreak launched three days later.
In March 2014, ITV announced that the show would end later in 2014 to be replaced by the relaunch of the 1983 TV-am breakfast series Good Morning Britain. The original Good Morning Britain programme, was the UK's first commercial weekday breakfast television programme broadcast by the then Channel 3 breakfast franchisee TV-am).Good Morning Britain made its relaunch on 28 April 2014.
The decision to replace GMTV with Daybreak followed the full takeover of GMTV by ITV plc.Daybreak and Lorraine made up the weekday output of ITV Breakfast. At weekends, children's programming filled this slot. An advertising campaign, promoting the new show, started on 23 August, with short break-bumpers in between the start and end of an advertisement break, broadcast during the evening schedule of ITV.
On 19 November 2011, it was reported that original presenters Adrian Chiles and Christine Bleakley had been axed. Chiles confirmed that they were to depart from the programme in the New Year, however they left the show on Monday 5 December 2011 stating that "we were assured we could go with our dignity intact."Dan Lobb and Kate Garraway took over on an interim basis until new presenters were announced. On 8 December 2011, ITV chief executive Adam Crozier defended the decision of hiring Chiles and Bleakley, saying it was necessary to "take a risk".
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