David Seeds

David Sunflower Seeds, also known as DAVID Seeds, is a brand of roasted and salted sunflower seeds produced by ConAgra Foods in the United States.

The company was founded in 1926 by Armenian-American David Der Hairabedian of Fresno, California. Der Hairabedian first roasted sunflower seeds in his grocery store and packaged them in individual servings for a nickel. Eventually, his two sons, Ara and Aram, joined him in marketing the seeds to other retailers.

ConAgra acquired David & Sons from Nestle USA in December 2001.

Since 1991, DAVID Seeds has sponsored the Babe Ruth League, pitching the “Eat. Spit. Be Happy!”(slogan) message to youth baseball and softball players ages 5 to 18 nationwide. The Babe Ruth League has over 900,000 players in 45,000+ teams across the U.S..

As the “Official Sunflower Seed of the Babe Ruth League,” DAVID provides free scorebooks and safety tips to each team in the league, awards to All-Star players, and DAVID Sunflower Seeds to be sold at concession stands.

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