David Merrick
| David Merrick | |
|---|---|
| Born |
November 27, 1911 St. Louis, Missouri |
| Died | April 25, 2000 (aged 88) London, England |
| Alma mater |
Washington University Saint Louis University School of Law |
| Occupation | Producer |
| Spouse(s) | Lenore Beck, Jeanne Gibson, Etan Aronson (twice), Karen Prunczik, and Natalie Lloyd |
David Merrick (November 27, 1911 – April 25, 2000) was a prolific Tony Award-winning American theatrical producer.
Born David Lee Margulois to Jewish parents in St. Louis, Missouri, Merrick graduated from Washington University, then studied law at the Jesuit-run Saint Louis University School of Law. In 1940 he left his legal career to become a successful theatrical producer. He often was his own competition for the Tony Award, and he frequently won multiple nominations and/or wins in the same season.
Merrick was known for his love of publicity stunts. In 1949, his comedy Clutterbuck was running out of steam, but along with discount tickets, he paged hotel bars and restaurants around Manhattan during cocktail hour for a "fictive Mr. Clutterbuck" as a way of generating name recognition for his production, and it helped his show keep alive for another few months. Another famous stunt promoted the poorly reviewed 1961 musical Subways Are For Sleeping. Merrick found seven New Yorkers who had the same names as the city's seven leading theater critics: Howard Taubman, Walter Kerr, John Chapman, John McClain, Richard Watts, Jr., Norman Nadel, and Robert Coleman. Merrick invited the seven namesakes to the musical and secured their permission to use their names and pictures in an advertisement alongside quotes such as "One of the few great musical comedies of the last thirty years" and "A fabulous musical. I love it." Merrick then prepared a newspaper ad featuring the namesakes' rave reviews under the heading 7 Out of 7 Are Ecstatically Unanimous About Subways Are For Sleeping. Only one newspaper, the New York Herald Tribune, published the ad, and only in one edition; however, the publicity that the ad garnered helped the musical remain open for 205 performances (almost six months). Merrick later revealed that he had conceived the ad several years previously, but had not been able to execute it until Brooks Atkinson retired as the New York Times theater critic in 1960 since he could not find anyone with the same name. Merrick joined The Lambs in 1950.
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