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David M. Berube


David M. Berube is a professor of communication at North Carolina State University in Raleigh, North Carolina. His doctorate is from New York University and he has studied and taught communication and cognitive psychology for a quarter century. Since 2008, he directsing a program titled the Public Communication of Science and Technology (PCOST). PCOST has focused on consumer and public understanding of highly complicated science and engineering communication activities. He teaches limited graduate coursework (due to his grant responsibilities).

Prior to NCSU, he was a professor at the University of South Carolina, Columbia, South Carolina and was a lecturer at Weber State University (UT), Trinity University (TX), and the University of Vermont. During the last 30 years through 2007, he served as a national and international intercollegiate debating coach with many national records coaching over 40 formal national and international debating topics. He edited one of the most successful collegiate debate workbook companies in America and he is a coordinating editor with the Journal of Nanoparticle Research where he supervises social science methodologies. Currently, he serves on the US FDA Risk Communication Advisory Committee. These experiences and many others have provided him an incredibly broad exposure and understanding of many subjects and has made him the “outside-in” person who is recruited to deal with a host of interdisciplinary research activities.

After coaching two national championships at the National Parliamentary Tournament of Excellence in 2004 & 2005 and promoted to full professor, he returned to studying science and technology communication and cognitive psychology. This let him to participate as a principal investigator or co-principal investigator on a series of National Science Foundation grants examining how the public unpacks and makes sense of complicated technical information in emerging science, especially the field of nanotechnology. He has authored and co-authored many articles on risk perceptions associated with nanoparticles both quantitative and critical in nature. In 1997, he wrote the famous "Berube 97" article on dehumanization that has been used by high school and collegiate debaters in almost every single debate thereafter. In 2006, he wrote Nanohype: The Truth Behind the Nanotechnology Buzz. Amherst, NY: Prometheus Press, 2005, 500 pp. In 2015 he broadened his interests to include public understanding of synthetic biology.


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