David Dixon (businessman)

David Dixon (June 4, 1923 – August 8, 2010) was an American businessman and sports executive who helped create the New Orleans Saints NFL team, the Louisiana Superdome, World Championship Tennis (WCT) and the United States Football League (USFL). An alumnus of Tulane University, Dixon created the New Orleans Professional Football Club, Inc., to lobby for an NFL or an AFL franchise for that city starting in 1962.

In the 1961 season the Oakland Raiders finished 1-13, but several future Hall of Fame players were on that team. The owner decided to sell the team to Dixon for $236,000, and the team would have become the New Orleans Raiders; however, the mayor of Oakland interceded and helped put a group together and the team remained in Oakland.

After persuading the AFL to play its 1965 All-Star game in New Orleans, Dixon experienced a setback when black players encountered discrimination in the French Quarter. The AFL moved the game to Houston. Later in the year, Dixon first proposed a football league, also called the USFL, that would play its games in the spring rather than the fall. Dixon eventually used the formation of this league to persuade the NFL to expand into New Orleans, which is how the New Orleans Saints came into being on November 1, 1966.

On November 1, 1966, the efforts of Dixon and Governor John McKeithen paid off when the NFL awarded its 16th franchise to New Orleans. On November 8, after Dixon had persuaded McKeithen to endorse financing of a domed stadium, New Orleans voters approved funding to construct the Superdome. Along with John W. Mecom, Dixon became a part owner of the Saints.

In 1967, future USFL founder Dixon persuaded his friend and the AFL founder Lamar Hunt to finance World Championship Tennis. After signing John Newcombe to a professional contract, Dixon persuaded Cliff Drysdale, Nikki Pilić, Roger Taylor, Tony Roche, Dennis Ralston, Pierre Barthes, and Butch Buchholz, seven of the world's ten best male tennis players, to turn pro within a few weeks. The US Open, the French Open, the Australian Open, and the Wimbledon Championships, formerly limited to amateur players, admitted professionals, and the popularity of the game grew dramatically. Remarkably, within ten years the leading money winner on the tennis pro tour was earning more money than the leading money winner on the pro golf tour.

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